Retargeting pixel
A 1×1 image you embed on your pages. Loading it adds that visitor to an audience you can target later. Adgora issues one pixel per audience with its own key and time-to-live.
Verwandte Begriffe
Geo targeting
Restricting delivery to chosen countries. The single highest-leverage setting, because an offer that pays out in one co…
Tier 1 / 2 / 3
An informal grouping of countries by purchasing power and traffic price. Tier 1 is expensive and competitive, tier 3 is…
Contextual targeting
Choosing placements by what the page is about — keywords and categories — rather than by who the user is. Immune to coo…
Tageszeitplanung
Limiting delivery to particular hours or days, for offers whose conversion rate depends on when they are seen.
Frequenzbegrenzung
A limit on how often one user sees the same ad. Protects budget from re-buying the same person and protects a publisher…
Whitelist / blacklist
An explicit list of the only placements allowed to serve, or of placements barred from serving. A blacklist built from…
Alle Begriffe
Kein Begriff gefunden
Jetzt die Begriffe in die Praxis umsetzen
Starten Sie eine Kampagne mit einem Krypto-Budget oder fügen Sie eine Zone hinzu und behalten Sie 70% von dem, was sie einbringt.
