Audience TTL
How long a visitor stays in a retargeting audience — from 1 to 180 days on Adgora. Short windows catch active intent; long ones rebuild reach.
Verwandte Begriffe
Geo targeting
Restricting delivery to chosen countries. The single highest-leverage setting, because an offer that pays out in one co…
Tier 1 / 2 / 3
An informal grouping of countries by purchasing power and traffic price. Tier 1 is expensive and competitive, tier 3 is…
Contextual targeting
Choosing placements by what the page is about — keywords and categories — rather than by who the user is. Immune to coo…
Tageszeitplanung
Limiting delivery to particular hours or days, for offers whose conversion rate depends on when they are seen.
Frequenzbegrenzung
A limit on how often one user sees the same ad. Protects budget from re-buying the same person and protects a publisher…
Whitelist / blacklist
An explicit list of the only placements allowed to serve, or of placements barred from serving. A blacklist built from…
Alle Begriffe
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