Audience TTL
How long a visitor stays in a retargeting audience — from 1 to 180 days on Adgora. Short windows catch active intent; long ones rebuild reach.
Related terms
Geo targeting
Restricting delivery to chosen countries. The single highest-leverage setting, because an offer that pays out in one co…
Tier 1 / 2 / 3
An informal grouping of countries by purchasing power and traffic price. Tier 1 is expensive and competitive, tier 3 is…
Contextual targeting
Choosing placements by what the page is about — keywords and categories — rather than by who the user is. Immune to coo…
Dayparting
Limiting delivery to particular hours or days, for offers whose conversion rate depends on when they are seen.
Frequency capping
A limit on how often one user sees the same ad. Protects budget from re-buying the same person and protects a publisher…
Whitelist / blacklist
An explicit list of the only placements allowed to serve, or of placements barred from serving. A blacklist built from…
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Launch a campaign with a crypto budget, or add a zone and keep 70% of what it earns.
