Floor eCPM
A publisher-set minimum a bid must reach to win a zone. It protects a valuable placement from cheap fill — at the cost of unfilled impressions when nothing clears the floor.
Related terms
CPC
Cost per click — you pay only when someone clicks. The bid you set is the most you will pay for a click; the auction of…
CPM
Cost per mille — the price for one thousand impressions, paid whether or not anyone clicks. You are buying attention ra…
CPA
Cost per action — you pay only when a defined action happens: a sale, a signup, a deposit. The lowest-risk model for th…
eCPM
Effective cost per mille — what a placement actually earned per thousand impressions, whatever pricing model produced i…
First-price auction
An auction where the winner pays their own bid rather than one cent above the runner-up. Adgora runs a first-price auct…
Bid
The maximum you are willing to pay for a click or a thousand impressions. Distinct from budget: the bid sets your price…
All terms
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Now put the terms to work
Launch a campaign with a crypto budget, or add a zone and keep 70% of what it earns.
