De-duplication
Discarding repeat activity so it is not billed twice. Adgora de-duplicates clicks by hashed IP, creative and day, and conversions by click ID and offer.
Used in blog articles
Guides that use «De-duplication» most — the definition in practice.
- Consent and Privacy in Ad Tech: What Publishers and Advertisers Should Know3 mentions 7 min read
- How to Choose an Ad Network in 2026: A Practical Checklist2 mentions 8 min read
- Advertising iGaming and Casino Offers: What Actually Works1 mention 8 min read
- Native Advertising: How to Write Native Ads That Convert1 mention 7 min read
- Video Ads and VAST: How to Run Outstream Video That Converts1 mention 8 min read
- CPC vs CPM vs CPA: Ad Pricing Models Explained1 mention 6 min read
Related terms
Invalid traffic
Impressions or clicks that did not come from a genuine interested human — bots, accidental clicks, repeated clicks from…
Click fraud
Deliberately generating clicks that can never convert, to drain a budget or inflate a payout. The pattern is repetition…
Bot traffic
Automated requests that render pages and fire impressions no human ever saw. See ad fraud protection.
Brand safety
Controlling the context an ad appears in, so a buyer's message does not land beside content that damages it. See the br…
Moderation
The review a site or creative passes before it can serve. Keeps junk supply out of the marketplace — which is what keep…
Fill rate
The share of ad requests that returned an ad. A low fill rate usually means a floor set above what the inventory clears…
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