Pacing
How the daily budget is spent through the day. Even spreads it out so your data represents all hours; asap spends as fast as inventory allows, which suits a time-boxed push but distorts a test.
Used in blog articles
Guides that use «Pacing» most — the definition in practice.
- Budgets, Pacing and Scaling: How to Grow a Campaign Without Breaking It8 mentions 7 min read
- What changes for agency buyers using Adgora with multiple client accounts4 mentions 11 min read
- What Adgora Means for Enterprise Advertisers3 mentions 12 min read
- How to migrate from Google Ads to Adgora for crypto campaigns2 mentions 11 min read
- Why Adgora ads are rejected for creative policy violations2 mentions 11 min read
- What does Adgora cost at scale for advertisers?2 mentions 10 min read
Related terms
CPC
Cost per click — you pay only when someone clicks. The bid you set is the most you will pay for a click; the auction of…
CPM
Cost per mille — the price for one thousand impressions, paid whether or not anyone clicks. You are buying attention ra…
CPA
Cost per action — you pay only when a defined action happens: a sale, a signup, a deposit. The lowest-risk model for th…
eCPM
Effective cost per mille — what a placement actually earned per thousand impressions, whatever pricing model produced i…
First-price auction
An auction where the winner pays their own bid rather than one cent above the runner-up. Adgora runs a first-price auct…
Bid
The maximum you are willing to pay for a click or a thousand impressions. Distinct from budget: the bid sets your price…
All terms
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Launch a campaign with a crypto budget, or add a zone and keep 70% of what it earns.
