Macro
A placeholder in a landing URL the tracker replaces at redirect time. Adgora supports {clickid}, {zoneid}, {geo}, {device} and {sub1}–{sub5}.
Used in blog articles
Guides that use «Macro» most — the definition in practice.
- S2S Postback Tracking: How to Set It Up and Why It Beats Pixels6 mentions 8 min read
- Sub-IDs and Tracking Structure: How to Know What Actually Made Money5 mentions 7 min read
- Does Adgora work with Keitaro for crypto traffic tracking?3 mentions 11 min read
- How to Use Adgora with Voluum3 mentions 10 min read
- Dropshipping Paid Traffic: A Buyer's Playbook3 mentions 7 min read
- How to Use Adgora with Voluum for Postback Tracking2 mentions 9 min read
Related terms
Click ID
A unique identifier the network assigns to one specific click, passed to your landing page as {clickid}. It is the thre…
Sub-ID
A label you attach to a click to slice performance later — creative, angle, page variant. Adgora passes five, {sub1}–{s…
S2S postback
Server-to-server conversion reporting: when an action completes, your backend calls the network's URL with the stored c…
Conversion
The action you are actually paying for — a sale, signup, deposit or install. Conversions are idempotent on Adgora: the…
Attribution
Deciding which click gets credit for a conversion. On Adgora that is the click ID match, which is why passing it is non…
CTR
Click-through rate — clicks divided by impressions. Measures whether a creative earns attention, not whether it earns m…
All terms
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Launch a campaign with a crypto budget, or add a zone and keep 70% of what it earns.
