Fill rate
The share of ad requests that returned an ad. A low fill rate usually means a floor set above what the inventory clears, or targeting too narrow for the traffic.
Used in blog articles
Guides that use «Fill rate» most — the definition in practice.
- Which Adgora Metrics Should I Use to Measure Publisher RPM and Fill Rate?27 mentions 12 min read
- Why Adgora publishers see low fill rate24 mentions 10 min read
- What to Measure in Adgora Publisher Analytics to Know if Fill Rate Is Healthy22 mentions 9 min read
- How to Read Adgora Fill Rate and RPM Drops After Growth8 mentions 11 min read
- How to Migrate from AdSense to Adgora Without Losing Revenue8 mentions 10 min read
- Monetize Your Website With Crypto: Publisher Guide7 mentions 7 min read
Related terms
Invalid traffic
Impressions or clicks that did not come from a genuine interested human — bots, accidental clicks, repeated clicks from…
Click fraud
Deliberately generating clicks that can never convert, to drain a budget or inflate a payout. The pattern is repetition…
De-duplication
Discarding repeat activity so it is not billed twice. Adgora de-duplicates clicks by hashed IP, creative and day, and c…
Bot traffic
Automated requests that render pages and fire impressions no human ever saw. See ad fraud protection.
Brand safety
Controlling the context an ad appears in, so a buyer's message does not land beside content that damages it. See the br…
Moderation
The review a site or creative passes before it can serve. Keeps junk supply out of the marketplace — which is what keep…
All terms
No term matches
Now put the terms to work
Launch a campaign with a crypto budget, or add a zone and keep 70% of what it earns.