eCPM
Effective cost per mille — what a placement actually earned per thousand impressions, whatever pricing model produced it. It is the common currency that lets a CPC bid, a CPM bid and a CPA bid be compared in the same auction. Raising it is the publisher's whole job: see how to increase eCPM.
Used in blog articles
Guides that use «eCPM» most — the definition in practice.
- How to Increase Your eCPM: A Publisher's Playbook18 mentions 7 min read
- Ad Ops for Growing Sites: The Routine That Keeps Revenue Climbing14 mentions 7 min read
- Monetize Your Website With Crypto: Publisher Guide13 mentions 7 min read
- AdSense Alternatives: What to Use When AdSense Says No10 mentions 8 min read
- Getting Paid in Crypto: A Publisher's Guide to TON & USDT Payouts9 mentions 7 min read
- How the Ad Auction Works: eCPM, First-Price and Why Relevance Beats Budget8 mentions 7 min read
Related terms
CPC
Cost per click — you pay only when someone clicks. The bid you set is the most you will pay for a click; the auction of…
CPM
Cost per mille — the price for one thousand impressions, paid whether or not anyone clicks. You are buying attention ra…
CPA
Cost per action — you pay only when a defined action happens: a sale, a signup, a deposit. The lowest-risk model for th…
First-price auction
An auction where the winner pays their own bid rather than one cent above the runner-up. Adgora runs a first-price auct…
Bid
The maximum you are willing to pay for a click or a thousand impressions. Distinct from budget: the bid sets your price…
Floor eCPM
A publisher-set minimum a bid must reach to win a zone. It protects a valuable placement from cheap fill — at the cost…
All terms
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Now put the terms to work
Launch a campaign with a crypto budget, or add a zone and keep 70% of what it earns.
