CTR
Click-through rate — clicks divided by impressions. Measures whether a creative earns attention, not whether it earns money. A high CTR with no conversions usually means the ad promised something the page does not deliver.
Used in blog articles
Guides that use «CTR» most — the definition in practice.
- Which Adgora Metrics Should I Watch to Know If My Campaign Is Working?17 mentions 11 min read
- How to Migrate from AdSense to Adgora Without Losing Revenue8 mentions 10 min read
- Creative Testing: How to Find the Winner Without Burning Your Budget8 mentions 7 min read
- What Is the Minimum Budget to Test Adgora Campaigns?4 mentions 10 min read
- What a Crypto Ad Network Analytics Dashboard Is4 mentions 13 min read
- Crypto Ad Network Traffic Quality: How to Evaluate Real Traffic and Avoid Low-Quality Clicks4 mentions 12 min read
Related terms
Click ID
A unique identifier the network assigns to one specific click, passed to your landing page as {clickid}. It is the thre…
Sub-ID
A label you attach to a click to slice performance later — creative, angle, page variant. Adgora passes five, {sub1}–{s…
Macro
A placeholder in a landing URL the tracker replaces at redirect time. Adgora supports {clickid}, {zoneid}, {geo}, {devi…
S2S postback
Server-to-server conversion reporting: when an action completes, your backend calls the network's URL with the stored c…
Conversion
The action you are actually paying for — a sale, signup, deposit or install. Conversions are idempotent on Adgora: the…
Attribution
Deciding which click gets credit for a conversion. On Adgora that is the click ID match, which is why passing it is non…
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