S2S postback
Server-to-server conversion reporting: when an action completes, your backend calls the network's URL with the stored click ID. More reliable than a browser pixel because it does not depend on the user's browser. Setup in the postback guide.
Used in blog articles
Guides that use «S2S postback» most — the definition in practice.
- How to Set Up S2S Postback Tracking in Adgora14 mentions 11 min read
- CPA Marketing Explained: How to Profit From Cost-Per-Action Offers3 mentions 7 min read
- Dropshipping Paid Traffic: A Buyer's Playbook2 mentions 7 min read
- CPC vs CPM vs CPA: Ad Pricing Models Explained2 mentions 6 min read
- What a crypto ad network tracking setup includes1 mention 13 min read
- Mobile App Install Campaigns: Buying Users, Not Installs1 mention 8 min read
Related terms
Click ID
A unique identifier the network assigns to one specific click, passed to your landing page as {clickid}. It is the thre…
Sub-ID
A label you attach to a click to slice performance later — creative, angle, page variant. Adgora passes five, {sub1}–{s…
Macro
A placeholder in a landing URL the tracker replaces at redirect time. Adgora supports {clickid}, {zoneid}, {geo}, {devi…
Conversion
The action you are actually paying for — a sale, signup, deposit or install. Conversions are idempotent on Adgora: the…
Attribution
Deciding which click gets credit for a conversion. On Adgora that is the click ID match, which is why passing it is non…
CTR
Click-through rate — clicks divided by impressions. Measures whether a creative earns attention, not whether it earns m…
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Launch a campaign with a crypto budget, or add a zone and keep 70% of what it earns.
