Click fraud
Deliberately generating clicks that can never convert, to drain a budget or inflate a payout. The pattern is repetition from a narrow source — which is also why testing your own ads by clicking them looks identical to fraud.
Used in blog articles
Guides that use «Click fraud» most — the definition in practice.
Related terms
Invalid traffic
Impressions or clicks that did not come from a genuine interested human — bots, accidental clicks, repeated clicks from…
De-duplication
Discarding repeat activity so it is not billed twice. Adgora de-duplicates clicks by hashed IP, creative and day, and c…
Bot traffic
Automated requests that render pages and fire impressions no human ever saw. See ad fraud protection.
Brand safety
Controlling the context an ad appears in, so a buyer's message does not land beside content that damages it. See the br…
Moderation
The review a site or creative passes before it can serve. Keeps junk supply out of the marketplace — which is what keep…
Fill rate
The share of ad requests that returned an ad. A low fill rate usually means a floor set above what the inventory clears…
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