Contextual targeting
Choosing placements by what the page is about — keywords and categories — rather than by who the user is. Immune to cookie deprecation, since it profiles the page instead of the person.
Used in blog articles
Guides that use «Contextual targeting» most — the definition in practice.
- What changed recently in crypto ad network targeting and how should publishers respond2 mentions 11 min read
- What changed in crypto ad networks in 20262 mentions 11 min read
- Forex and Trading Offers: Buying Traffic for a Regulated Vertical2 mentions 8 min read
- Consent and Privacy in Ad Tech: What Publishers and Advertisers Should Know2 mentions 7 min read
- What changed in crypto ad network targeting in 2026 and how should advertisers respond1 mention 11 min read
- Crypto Ad Network for E-Commerce1 mention 14 min read
Related terms
Geo targeting
Restricting delivery to chosen countries. The single highest-leverage setting, because an offer that pays out in one co…
Tier 1 / 2 / 3
An informal grouping of countries by purchasing power and traffic price. Tier 1 is expensive and competitive, tier 3 is…
Dayparting
Limiting delivery to particular hours or days, for offers whose conversion rate depends on when they are seen.
Frequency capping
A limit on how often one user sees the same ad. Protects budget from re-buying the same person and protects a publisher…
Whitelist / blacklist
An explicit list of the only placements allowed to serve, or of placements barred from serving. A blacklist built from…
Retargeting
Showing ads only to people who already visited your site, identified by a pixel you place there. The warmest audience y…
All terms
No term matches
Now put the terms to work
Launch a campaign with a crypto budget, or add a zone and keep 70% of what it earns.
