Conversion
The action you are actually paying for — a sale, signup, deposit or install. Conversions are idempotent on Adgora: the same click ID and offer will not be counted twice.
Used in blog articles
Guides that use «Conversion» most — the definition in practice.
- Why does Adgora show clicks but no conversions after tracking is set up?44 mentions 10 min read
- Which Adgora Metrics Should I Watch to Know If My Campaign Is Working?39 mentions 11 min read
- What a crypto ad network tracking setup includes34 mentions 13 min read
- How to Set Up S2S Postback Tracking in Adgora31 mentions 11 min read
- How to Use Adgora with Voluum for Postback Tracking26 mentions 9 min read
- Why Adgora Clicks Increase but Conversions Stay Flat25 mentions 10 min read
Related terms
Click ID
A unique identifier the network assigns to one specific click, passed to your landing page as {clickid}. It is the thre…
Sub-ID
A label you attach to a click to slice performance later — creative, angle, page variant. Adgora passes five, {sub1}–{s…
Macro
A placeholder in a landing URL the tracker replaces at redirect time. Adgora supports {clickid}, {zoneid}, {geo}, {devi…
S2S postback
Server-to-server conversion reporting: when an action completes, your backend calls the network's URL with the stored c…
Attribution
Deciding which click gets credit for a conversion. On Adgora that is the click ID match, which is why passing it is non…
CTR
Click-through rate — clicks divided by impressions. Measures whether a creative earns attention, not whether it earns m…
All terms
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