Invalid traffic
Impressions or clicks that did not come from a genuine interested human — bots, accidental clicks, repeated clicks from one source. Filtered before billing rather than clawed back later. See how publishers get flagged.
Used in blog articles
Guides that use «Invalid traffic» most — the definition in practice.
- How to Fix Adgora Invalid Traffic Warnings6 mentions 11 min read
- What a Crypto Ad Network Analytics Dashboard Is4 mentions 13 min read
- How to Monetize with Crypto Ads: Step-by-Step Guide2 mentions 11 min read
- What “Crypto Ad Network Revenue Share” Means2 mentions 13 min read
- Crypto Ad Network Review: AdGora Overview2 mentions 15 min read
- Ad Fraud in 2026: How Click Fraud Works and How to Stop It2 mentions 7 min read
Related terms
Click fraud
Deliberately generating clicks that can never convert, to drain a budget or inflate a payout. The pattern is repetition…
De-duplication
Discarding repeat activity so it is not billed twice. Adgora de-duplicates clicks by hashed IP, creative and day, and c…
Bot traffic
Automated requests that render pages and fire impressions no human ever saw. See ad fraud protection.
Brand safety
Controlling the context an ad appears in, so a buyer's message does not land beside content that damages it. See the br…
Moderation
The review a site or creative passes before it can serve. Keeps junk supply out of the marketplace — which is what keep…
Fill rate
The share of ad requests that returned an ad. A low fill rate usually means a floor set above what the inventory clears…
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