Retargeting
Showing ads only to people who already visited your site, identified by a pixel you place there. The warmest audience you can buy, because they arrived once already. See the retargeting guide.
Used in blog articles
Guides that use «Retargeting» most — the definition in practice.
- Retargeting: How to Advertise to People Who Already Know You12 mentions 8 min read
- What Cryptocurrency Banner Ads Are8 mentions 14 min read
- What changed in crypto ad network targeting in 2026 and how should advertisers respond6 mentions 11 min read
- Crypto Ad Network for E-Commerce6 mentions 14 min read
- Crypto Ad Network Pricing Models Explained4 mentions 13 min read
- What changed in crypto ad networks in 20263 mentions 11 min read
Related terms
Geo targeting
Restricting delivery to chosen countries. The single highest-leverage setting, because an offer that pays out in one co…
Tier 1 / 2 / 3
An informal grouping of countries by purchasing power and traffic price. Tier 1 is expensive and competitive, tier 3 is…
Contextual targeting
Choosing placements by what the page is about — keywords and categories — rather than by who the user is. Immune to coo…
Dayparting
Limiting delivery to particular hours or days, for offers whose conversion rate depends on when they are seen.
Frequency capping
A limit on how often one user sees the same ad. Protects budget from re-buying the same person and protects a publisher…
Whitelist / blacklist
An explicit list of the only placements allowed to serve, or of placements barred from serving. A blacklist built from…
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