Conversion rate
Conversions divided by clicks. Where the landing page and the offer are judged.
Used in blog articles
Guides that use «Conversion rate» most — the definition in practice.
- Crypto Ad Network Landing Page Optimization7 mentions 12 min read
- Which Adgora Metrics Should I Watch to Know If My Campaign Is Working?5 mentions 11 min read
- Why Adgora Clicks Increase but Conversions Stay Flat4 mentions 10 min read
- Mobile App Install Campaigns: Buying Users, Not Installs4 mentions 8 min read
- Q4 Advertising: How to Plan for the Season When Everyone Bids4 mentions 7 min read
- Adgora low conversions with clicks but no sales: how to fix3 mentions 11 min read
Related terms
Click ID
A unique identifier the network assigns to one specific click, passed to your landing page as {clickid}. It is the thre…
Sub-ID
A label you attach to a click to slice performance later — creative, angle, page variant. Adgora passes five, {sub1}–{s…
Macro
A placeholder in a landing URL the tracker replaces at redirect time. Adgora supports {clickid}, {zoneid}, {geo}, {devi…
S2S postback
Server-to-server conversion reporting: when an action completes, your backend calls the network's URL with the stored c…
Conversion
The action you are actually paying for — a sale, signup, deposit or install. Conversions are idempotent on Adgora: the…
Attribution
Deciding which click gets credit for a conversion. On Adgora that is the click ID match, which is why passing it is non…
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