Moderation
The review a site or creative passes before it can serve. Keeps junk supply out of the marketplace — which is what keeps bids healthy for everyone still in it.
Used in blog articles
Guides that use «Moderation» most — the definition in practice.
- Secure Website Strategies for Crypto Ad Networks4 mentions 7 min read
- Crypto Ad Network for Affiliates: How to Find, Evaluate, and Use the Right Platform3 mentions 13 min read
- Crypto Ad Network for E-Commerce Stores3 mentions 14 min read
- Invalid Traffic: How Publishers Get Banned and How to Stay Clean3 mentions 7 min read
- What does it cost to scale Adgora publisher earnings with more traffic?2 mentions 11 min read
- Crypto Ad Network for Advertisers2 mentions 13 min read
Related terms
Invalid traffic
Impressions or clicks that did not come from a genuine interested human — bots, accidental clicks, repeated clicks from…
Click fraud
Deliberately generating clicks that can never convert, to drain a budget or inflate a payout. The pattern is repetition…
De-duplication
Discarding repeat activity so it is not billed twice. Adgora de-duplicates clicks by hashed IP, creative and day, and c…
Bot traffic
Automated requests that render pages and fire impressions no human ever saw. See ad fraud protection.
Brand safety
Controlling the context an ad appears in, so a buyer's message does not land beside content that damages it. See the br…
Fill rate
The share of ad requests that returned an ad. A low fill rate usually means a floor set above what the inventory clears…
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