| Ad units served | 7,658,179 | Every ad unit the network rendered — paid impressions + partner-exchange cross-promos + house placeholders. |
| Paid impressions | 541,554 | SUM(impressions) over stat_daily — impressions of paid advertiser creatives, the figure revenue is calculated from. |
| Partner-exchange impressions | 7,015,606 | SUM(impressions) over partner_stat — free cross-promos of our own projects, shown when a slot has no paid demand. |
| House placeholders | 101,019 | SUM(impressions) over house_stat — «your ad could be here» placeholders shown when a slot has neither a paid nor a partner fill. |
| Clicks | 1,393 | SUM(clicks) over the daily statistics — clicks the anti-fraud filter rejected are counted separately and not included. |
| Average CTR | 0.26% | clicks ÷ impressions × 100. |
| Conversions | 0 | SUM(conversions) — actions confirmed by advertiser postbacks. |
| Publisher revenue | $3.49 | SUM(revenue) — the publishers’ share credited for delivered traffic, in USD. |
| Average eCPM | $0.01 | publisher revenue ÷ impressions × 1000. |
| Members | 167 | Accounts with status «active». |
| Advertisers | 70 | Active accounts of type advertiser or both. |
| Publishers | 119 | Active accounts of type publisher or both — one account can be on both sides. |
| Live campaigns | 3 | Campaigns with status «active» right now. |
| Approved sites | 30 | Sites that passed moderation. |
| Ad formats | 22 | Enabled format presets (sizes and types) of the ad server. |
| Categories | 15 | Enabled site categories for targeting. |
| Countries | 17 | Distinct countries recorded on clicks. |
