Ad revenue & eCPM calculator
Plug in any two numbers and get the rest. Turn impressions, clicks, conversions and spend into CPM, CPC, CPA, CTR and eCPM.
Fill in what you know — leave the rest blank. Everything that can be derived updates instantly.
Converter: CPC ↔ eCPM
Know your CTR? Type a CPC to get the eCPM it earns — or an eCPM to get the CPC you need.
The metrics, in plain terms
- CPM — cost per 1,000 impressions. How display and video inventory is usually priced.
- CPC — cost per click. The model when you pay only for visits.
- CPA — cost per action (sale/lead/install). The performance marketer’s north star.
- CTR — click-through rate. Creative and targeting quality.
- CVR — conversion rate. Landing-page and offer quality.
- eCPM — effective CPM. What a CPC or CPA campaign actually costs per 1,000 impressions — the number that lets you compare any two campaigns on one scale.
Which pricing model should you use?
Buy on CPM for reach and branding, CPC when you want guaranteed visits and trust your landing page, and CPA when you only want to pay for results. On Adgora you can run all three across the same global inventory and settle in crypto. See the CPC vs CPM vs CPA guide for a deeper comparison.
Questions about this tool
How do I convert CPC to eCPM?
Multiply your CPC by your click-through rate, then by 1,000: eCPM = CPC × CTR% ÷ 100 × 1000. Enter impressions, clicks and spend above — or use the converter — and the calculator does it for you.
What’s a “good” CTR or CVR?
It varies widely by format, geo and vertical, but display CTRs of 0.1–0.5% and landing-page CVRs of 1–5% are common starting points. Test creatives and offers to move them.
What are the minimum bids on Adgora?
CPC from $0.001 per click and CPM from $0.10 per 1,000 impressions. The calculator flags a result below these floors.
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