UTM campaign URL builder
Create consistent, trackable links for your ads and posts. Fill in the UTM fields and copy a ready-to-use URL — nothing is sent anywhere.
Everything is built in your browser — nothing is sent anywhere. UTM parameters let your analytics attribute each visit and conversion to the exact campaign, source and creative.
Recent links
The last links you copied. Kept only in this browser.
What the UTM parameters mean
- utm_source — where the traffic comes from (e.g.
adgora,newsletter). - utm_medium — the channel type (e.g.
cpc,banner,push,email). - utm_campaign — the specific campaign or promotion.
- utm_term — the keyword or audience (optional).
- utm_content — which creative or link variant (optional), great for A/B tests.
Tips for clean tracking
Keep values lowercase and consistent — cpc and CPC become two different rows in your reports. Use one naming convention across every campaign. When you run traffic on Adgora, add these to your landing URL so your own analytics line up with the network’s stats; Adgora macros such as {creativeid} are kept unencoded so they are substituted at click time. See how to structure sub-IDs and tracking and the list of landing URL macros.
Questions about this tool
Do UTM tags slow down my page or affect SEO?
No. They’re just query parameters your analytics reads; they don’t change page content. For internal links, avoid UTMs so you don’t overwrite the original source.
Which parameters are required?
Source, medium and campaign are the core three. Term and content are optional but useful for keywords and creative-level A/B testing.
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