Brand safety
Controlling the context an ad appears in, so a buyer's message does not land beside content that damages it. See the brand safety guide.
Used in blog articles
Guides that use «Brand safety» most — the definition in practice.
- Brand Safety: How to Control Where Your Ads Actually Appear7 mentions 7 min read
- What changed recently in crypto ad network targeting and how should publishers respond2 mentions 11 min read
- What changed in crypto ad network targeting in 2026 and how should advertisers respond2 mentions 11 min read
- Native Ads for Crypto Offers2 mentions 14 min read
- Crypto Ad Network for Advertisers2 mentions 13 min read
- Should advertisers choose push ads or popunder ads on Adgora for gambling offers1 mention 12 min read
Related terms
Invalid traffic
Impressions or clicks that did not come from a genuine interested human — bots, accidental clicks, repeated clicks from…
Click fraud
Deliberately generating clicks that can never convert, to drain a budget or inflate a payout. The pattern is repetition…
De-duplication
Discarding repeat activity so it is not billed twice. Adgora de-duplicates clicks by hashed IP, creative and day, and c…
Bot traffic
Automated requests that render pages and fire impressions no human ever saw. See ad fraud protection.
Moderation
The review a site or creative passes before it can serve. Keeps junk supply out of the marketplace — which is what keep…
Fill rate
The share of ad requests that returned an ad. A low fill rate usually means a floor set above what the inventory clears…
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