Tier 1 / 2 / 3
An informal grouping of countries by purchasing power and traffic price. Tier 1 is expensive and competitive, tier 3 is cheap and high-volume. Neither is better — they demand different offers and margins. See traffic tiers explained.
Used in blog articles
Guides that use «Tier 1 / 2 / 3» most — the definition in practice.
- Traffic Tiers Explained: How to Buy Tier 1, 2 and 3 Geos Profitably17 mentions 7 min read
- AdSense Alternatives: What to Use When AdSense Says No4 mentions 8 min read
- Nutra Offers: How Cash-on-Delivery Advertising Actually Works3 mentions 8 min read
- Sweepstakes Offers: Why They Convert and How to Run Them3 mentions 7 min read
- Landing Pages for Paid Traffic: Stop Losing the Click You Paid For2 mentions 8 min read
- Q4 Advertising: How to Plan for the Season When Everyone Bids2 mentions 7 min read
Related terms
Geo targeting
Restricting delivery to chosen countries. The single highest-leverage setting, because an offer that pays out in one co…
Contextual targeting
Choosing placements by what the page is about — keywords and categories — rather than by who the user is. Immune to coo…
Dayparting
Limiting delivery to particular hours or days, for offers whose conversion rate depends on when they are seen.
Frequency capping
A limit on how often one user sees the same ad. Protects budget from re-buying the same person and protects a publisher…
Whitelist / blacklist
An explicit list of the only placements allowed to serve, or of placements barred from serving. A blacklist built from…
Retargeting
Showing ads only to people who already visited your site, identified by a pixel you place there. The warmest audience y…
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