Frequency capping
A limit on how often one user sees the same ad. Protects budget from re-buying the same person and protects a publisher's audience from burnout.
Used in blog articles
Guides that use «Frequency capping» most — the definition in practice.
- Ad Targeting That Works: Geo, Device, Keywords and Dayparting3 mentions 8 min read
- Mobile App Install Campaigns: Buying Users, Not Installs1 mention 8 min read
- How to Choose an Ad Network in 2026: A Practical Checklist1 mention 8 min read
- Consent and Privacy in Ad Tech: What Publishers and Advertisers Should Know1 mention 7 min read
- Interstitial Ads: Full-Screen Impact Without Wrecking Your UX1 mention 7 min read
- Retargeting: How to Advertise to People Who Already Know You1 mention 8 min read
Related terms
Geo targeting
Restricting delivery to chosen countries. The single highest-leverage setting, because an offer that pays out in one co…
Tier 1 / 2 / 3
An informal grouping of countries by purchasing power and traffic price. Tier 1 is expensive and competitive, tier 3 is…
Contextual targeting
Choosing placements by what the page is about — keywords and categories — rather than by who the user is. Immune to coo…
Dayparting
Limiting delivery to particular hours or days, for offers whose conversion rate depends on when they are seen.
Whitelist / blacklist
An explicit list of the only placements allowed to serve, or of placements barred from serving. A blacklist built from…
Retargeting
Showing ads only to people who already visited your site, identified by a pixel you place there. The warmest audience y…
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