CPM
Cost per mille — the price for one thousand impressions, paid whether or not anyone clicks. You are buying attention rather than actions, which suits awareness and any format where the impression itself is the product.
Used in blog articles
Guides that use «CPM» most — the definition in practice.
- Crypto Ad Network CPC, CPM, and CPA Differences: A Practical Guide29 mentions 13 min read
- CPC vs CPM vs CPA: Ad Pricing Models Explained16 mentions 6 min read
- Crypto Ad Network Pricing Models Explained14 mentions 13 min read
- How the Ad Auction Works: eCPM, First-Price and Why Relevance Beats Budget11 mentions 7 min read
- Direct Ad Placements: Weekly & Monthly Slots vs CPM7 mentions 8 min read
- Ad Formats Explained: 8 Types That Convert6 mentions 6 min read
Related terms
CPC
Cost per click — you pay only when someone clicks. The bid you set is the most you will pay for a click; the auction of…
CPA
Cost per action — you pay only when a defined action happens: a sale, a signup, a deposit. The lowest-risk model for th…
eCPM
Effective cost per mille — what a placement actually earned per thousand impressions, whatever pricing model produced i…
First-price auction
An auction where the winner pays their own bid rather than one cent above the runner-up. Adgora runs a first-price auct…
Bid
The maximum you are willing to pay for a click or a thousand impressions. Distinct from budget: the bid sets your price…
Floor eCPM
A publisher-set minimum a bid must reach to win a zone. It protects a valuable placement from cheap fill — at the cost…
All terms
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Now put the terms to work
Launch a campaign with a crypto budget, or add a zone and keep 70% of what it earns.
