ROI
Return on investment — profit relative to spend. The only number that settles an argument between a good CTR and a good CPA.
Used in blog articles
Guides that use «ROI» most — the definition in practice.
- Which Adgora metrics show if a campaign is profitable7 mentions 11 min read
- What does Adgora cost at scale for advertisers?2 mentions 10 min read
- Crypto Ad Network for Affiliates: How to Find, Evaluate, and Use the Right Platform1 mention 13 min read
- Crypto Ad Network Pricing Models Explained1 mention 13 min read
- CPA Marketing Explained: How to Profit From Cost-Per-Action Offers1 mention 7 min read
Related terms
Payout floor
The minimum balance before a publisher can withdraw. Adgora's is $10, settled in TON or USDT.
TON
The Open Network — the blockchain Adgora settles in. Deposits and payouts move on-chain rather than through a card proc…
USDT
A dollar-pegged stablecoin. The option for anyone who wants crypto rails without crypto volatility between earning and…
Offer
A specific thing being advertised with a defined payout for a defined action — the unit of CPA. See the CPA marketing g…
Affiliate network
A marketplace of offers from many advertisers. Adgora connects to external networks and imports their offers into the s…
Arbitrage
Buying traffic for less than the revenue it produces. A thin-margin business decided entirely by measurement. See the t…
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Launch a campaign with a crypto budget, or add a zone and keep 70% of what it earns.
