Whitelist / blacklist
An explicit list of the only placements allowed to serve, or of placements barred from serving. A blacklist built from real cost-per-action data is one of the cheapest optimizations available.
Used in blog articles
Guides that use «Whitelist / blacklist» most — the definition in practice.
- Brand Safety: How to Control Where Your Ads Actually Appear19 mentions 7 min read
- Ad Targeting That Works: Geo, Device, Keywords and Dayparting8 mentions 8 min read
- How to Choose an Ad Network in 2026: A Practical Checklist3 mentions 8 min read
- Popunder Ads: Cheap Volume Traffic Without the Guesswork3 mentions 7 min read
- How to Migrate from MGID to Adgora2 mentions 10 min read
- How the Ad Auction Works: eCPM, First-Price and Why Relevance Beats Budget2 mentions 7 min read
Related terms
Geo targeting
Restricting delivery to chosen countries. The single highest-leverage setting, because an offer that pays out in one co…
Tier 1 / 2 / 3
An informal grouping of countries by purchasing power and traffic price. Tier 1 is expensive and competitive, tier 3 is…
Contextual targeting
Choosing placements by what the page is about — keywords and categories — rather than by who the user is. Immune to coo…
Dayparting
Limiting delivery to particular hours or days, for offers whose conversion rate depends on when they are seen.
Frequency capping
A limit on how often one user sees the same ad. Protects budget from re-buying the same person and protects a publisher…
Retargeting
Showing ads only to people who already visited your site, identified by a pixel you place there. The warmest audience y…
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