Sub-ID
A label you attach to a click to slice performance later — creative, angle, page variant. Adgora passes five, {sub1}–{sub5}. Click ID answers "which click"; sub-IDs answer "which kind of click". See sub-IDs and tracking structure.
Related terms
Click ID
A unique identifier the network assigns to one specific click, passed to your landing page as {clickid}. It is the thre…
Macro
A placeholder in a landing URL the tracker replaces at redirect time. Adgora supports {clickid}, {zoneid}, {geo}, {devi…
S2S postback
Server-to-server conversion reporting: when an action completes, your backend calls the network's URL with the stored c…
Conversion
The action you are actually paying for — a sale, signup, deposit or install. Conversions are idempotent on Adgora: the…
Attribution
Deciding which click gets credit for a conversion. On Adgora that is the click ID match, which is why passing it is non…
CTR
Click-through rate — clicks divided by impressions. Measures whether a creative earns attention, not whether it earns m…
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