Banner blindness
The learned habit of ignoring anything shaped like an ad. The reason native, teaser and interstitial formats exist.
Used in blog articles
Guides that use «Banner blindness» most — the definition in practice.
- Adgora display ads vs popunder ads2 mentions 11 min read
- Banner Ad Sizes That Actually Perform (and Which to Skip)1 mention 7 min read
- How to Advertise a Crypto Project When Big Platforms Say No1 mention 8 min read
- Advertising iGaming and Casino Offers: What Actually Works1 mention 8 min read
- Interstitial Ads: Full-Screen Impact Without Wrecking Your UX1 mention 7 min read
- Native Advertising: How to Write Native Ads That Convert1 mention 7 min read
Related terms
Display ad
A standard image banner in a fixed slot. Adgora serves six IAB sizes. Specs and pricing →
Native ad
A paid unit styled to match the surrounding content — headline, thumbnail and text that read rather than shout. Specs a…
Push ad
A short clickable message delivered to opt-in subscribers as a notification. Cheap, high attention, well suited to impu…
Web push
A true browser notification sent to users who subscribed on a specific site via a service worker. Reaches people after…
Popunder
A full page opened in a tab behind the user's window. No creative — the landing page is the ad. The cheapest volume ava…
Interstitial
A full-screen ad at a natural break between pages. The highest eCPM of any format, and the most sensitive to timing. Sp…
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