Used in blog articles
Guides that use «Impression» most — the definition in practice.
- Which Adgora Metrics Should I Use to Measure Publisher RPM and Fill Rate?15 mentions 12 min read
- CPC vs CPM vs CPA: Ad Pricing Models Explained14 mentions 6 min read
- How to Increase Your eCPM: A Publisher's Playbook11 mentions 7 min read
- Which Adgora Metrics Should I Watch to Know If My Campaign Is Working?10 mentions 11 min read
- What a Crypto Ad Network Analytics Dashboard Is10 mentions 13 min read
- How the Ad Auction Works: eCPM, First-Price and Why Relevance Beats Budget10 mentions 7 min read
Related terms
Invalid traffic
Impressions or clicks that did not come from a genuine interested human — bots, accidental clicks, repeated clicks from…
Click fraud
Deliberately generating clicks that can never convert, to drain a budget or inflate a payout. The pattern is repetition…
De-duplication
Discarding repeat activity so it is not billed twice. Adgora de-duplicates clicks by hashed IP, creative and day, and c…
Bot traffic
Automated requests that render pages and fire impressions no human ever saw. See ad fraud protection.
Brand safety
Controlling the context an ad appears in, so a buyer's message does not land beside content that damages it. See the br…
Moderation
The review a site or creative passes before it can serve. Keeps junk supply out of the marketplace — which is what keep…
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