First-price auction
An auction where the winner pays their own bid rather than one cent above the runner-up. Adgora runs a first-price auction normalized to eCPM, so bids across CPC, CPM and CPA compete on the same footing. The mechanics are in how the ad auction works.
Used in blog articles
Guides that use «First-price auction» most — the definition in practice.
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Related terms
CPC
Cost per click — you pay only when someone clicks. The bid you set is the most you will pay for a click; the auction of…
CPM
Cost per mille — the price for one thousand impressions, paid whether or not anyone clicks. You are buying attention ra…
CPA
Cost per action — you pay only when a defined action happens: a sale, a signup, a deposit. The lowest-risk model for th…
eCPM
Effective cost per mille — what a placement actually earned per thousand impressions, whatever pricing model produced i…
Bid
The maximum you are willing to pay for a click or a thousand impressions. Distinct from budget: the bid sets your price…
Floor eCPM
A publisher-set minimum a bid must reach to win a zone. It protects a valuable placement from cheap fill — at the cost…
All terms
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Now put the terms to work
Launch a campaign with a crypto budget, or add a zone and keep 70% of what it earns.
