Specs
- Sizes
- 728×90, 300×250, 300×600, 160×600, 320×50, 970×250
- Creative
- Image URL + landing URL
- Pricing
- CPC from $0.001 · CPM from $0.10
- Best for
- Reach, retention, presence
CPC · CPM
Display Banner Advertising
Six standard sizes, deep demand, the reliable baseline of any campaign.
01What it is
Display Banner Ads
Classic image banners in fixed slots — the universal, easy-to-produce format that fills almost any layout. Cheap to run, endlessly scalable, and best paired with a stronger format rather than relied on alone.
Pricing models
CPCpay per click
CPMpay per 1,000 impressions
Units in the ad server
What this format serves today, straight from the format table.
| Code | Size | |
|---|---|---|
leaderboard_728x90 | 728×90 | |
mrec_300x250 | 300×250 | |
halfpage_300x600 | 300×600 | |
skyscraper_160x600 | 160×600 | |
mobile_320x50 | 320×50 | |
billboard_970x250 | 970×250 | |
banner_468x60 | 468×60 | |
rectangle_160x300 | 160×300 | |
mobile_320x100 | 320×100 | |
large_rectangle_336x280 | 336×280 |
02How to buy it · How to place it
Display Banner Ads
CPC · CPM
For advertisers
- Six IAB-standard sizes covering desktop and mobile layouts
- Pay per click or per thousand impressions — your bid, your caps
- Full targeting: geo, device, OS, browser, language, keywords, dayparting
- Fund in 24 cryptocurrencies via Payora (50 currency/network payment methods) — no card processor gating your vertical
How to buy it
Create an account and top up
Fund the balance in 24 cryptocurrencies via Payora (50 currency/network payment methods) — no card, no bank.
Set up the campaign
Choose this format, add the creative, set your bid, daily cap and targeting.
Or book an exact slot
In the catalog, pick a placement and one of the programs its publisher sells.
70% · TON · USDT
For publishers
- 70% revenue share on every filled impression
- One JavaScript tag per zone, any size
- Set a floor eCPM so cheap bids never take a prime slot
- Withdraw from $10 in TON or USDT
How to place it
Add your site
Register as a publisher and add the domain for moderation.
Create a zone of this format
Choose the programs the zone sells and set your prices.
Paste the code
Put the tag where the ad should appear. Earnings are withdrawn from $10 in TON or USDT.
Paste it and the code below fills itself in. Nothing leaves your browser.
Zone tag
<ins class="adgora" data-zone="ZONE_KEY"></ins>
<script async src="https://ad.adgora.net/tag.js"></script>ZONE_KEY is a placeholder: the dashboard shows the code with your real key once the zone is created.
03Buying programs
How a placement is sold
A publisher chooses which of these programs a zone of this format sells and sets the price; an advertiser buys through one of them. The figures are live placements of this format.
45
open placements · on 12 sites
Browse them in the catalogPer unit
CPM
per 1,000 impressions
2 openfrom $5
Per unit
Per view
per impression, repeats included (non-unique)
not on sale yet
Per unit
Per unique
per unique visitor per day
not on sale yet
Per unit
CPC
per click
not on sale yet
Per unit
Verified-human CPM
per 1,000 impressions, verified-human premium tier
not on sale yet
Flat fee
Weekly
flat fee, slot reserved 7 days
28 openfrom $65
Flat fee
Monthly
flat fee, slot reserved 30 days
28 openfrom $220
Budget
What a budget buys at the minimum bid
Pricing model
—
clicks at most
A ceiling at the network minimum (CPC $0.001, CPM $0.10). The auction sets the real price, so plan for fewer.
Launch a campaign04Targeting available
Targeting available
Layer any of these on a campaign: country, device, operating system, browser, language, page categories, contextual keywords, dayparting, site whitelist and blacklist, frequency capping, and retargeting audiences. Every bid competes in an eCPM-normalized first-price auction, so sharper targeting beats a bigger bid.
CountryDeviceOperating systemBrowserLanguagePage categoriesContextual keywordsDaypartingSite whitelist & blacklistFrequency cappingRetargeting audiences
05Questions
Questions
Want the deep dive? Read the full guide:
Banner Ad Sizes That Actually Perform (and Which to Skip)
Learn moreWhat banner sizes does Adgora support?
Six standard sizes: 728×90 leaderboard, 300×250 medium rectangle, 300×600 half page, 160×600 wide skyscraper, 320×50 mobile banner, and 970×250 billboard. If you only build one, build 300×250 — it has the deepest demand and works on both desktop and mobile.
How much do display ads cost?
You set your own bid. CPC starts from $0.001 and CPM from $0.10, and the real clearing price depends on geo, placement and competition. Every bid competes in an eCPM-normalized first-price auction, so a well-targeted campaign can win against a higher raw bid.
How much can publishers earn from banners?
Publishers keep a straight 70% of revenue on every filled impression. Actual eCPM depends on your geo, placement and fill rate — larger in-content units like 300×600 and 970×250 typically earn the most, while 300×250 fills most reliably.
Do I need different creatives for each size?
Yes — each size is its own creative. Start with 300×250, 728×90 and 320×50, which cover most inventory, then add 300×600 and 970×250 once a placement proves it pays.
Ready to run display banner ads?
Fund a budget in 24 cryptocurrencies via Payora (50 currency/network payment methods) and launch in minutes — or add a zone and start earning a 70% share.
