Specs
- Creative
- Title + text + landing URL
- Weight
- Lightweight — no image
- Pricing
- CPC from $0.001
- Best for
- Message testing, contextual placement
CPC
Text & Contextual Advertising
Headline plus a line of copy — no image, loads instantly, cheap to A/B test.
01What it is
Text Ads
The lightest format there is: a headline and one line. Nothing to design, nothing to load, and the cheapest possible way to test whether a message works before you commit to producing creative.
Pricing models
CPCpay per click
Units in the ad server
What this format serves today, straight from the format table.
| Code | Size | |
|---|---|---|
text_ad | Responsive |
02How to buy it · How to place it
Text Ads
CPC
For advertisers
- Nothing to design — launch in minutes
- Loads instantly, even on slow connections
- The cheapest way to A/B test a message before producing creative
- Contextual keyword targeting puts the words where the intent is
How to buy it
Create an account and top up
Fund the balance in 24 cryptocurrencies via Payora (50 currency/network payment methods) — no card, no bank.
Set up the campaign
Choose this format, add the creative, set your bid, daily cap and targeting.
Or book an exact slot
In the catalog, pick a placement and one of the programs its publisher sells.
70% · TON · USDT
For publishers
- Zero page-weight cost
- Fits layouts where an image would not
- 70% revenue share
- Works on slow mobile connections
How to place it
Add your site
Register as a publisher and add the domain for moderation.
Create a zone of this format
Choose the programs the zone sells and set your prices.
Paste the code
Put the tag where the ad should appear. Earnings are withdrawn from $10 in TON or USDT.
Paste it and the code below fills itself in. Nothing leaves your browser.
Zone tag
<ins class="adgora" data-zone="ZONE_KEY"></ins>
<script async src="https://ad.adgora.net/tag.js"></script>ZONE_KEY is a placeholder: the dashboard shows the code with your real key once the zone is created.
03Buying programs
How a placement is sold
A publisher chooses which of these programs a zone of this format sells and sets the price; an advertiser buys through one of them. The figures are live placements of this format.
11
open placements · on 11 sites
Browse them in the catalogPer unit
CPM
per 1,000 impressions
not on sale yet
Per unit
Per view
per impression, repeats included (non-unique)
not on sale yet
Per unit
Per unique
per unique visitor per day
not on sale yet
Per unit
CPC
per click
not on sale yet
Per unit
Verified-human CPM
per 1,000 impressions, verified-human premium tier
not on sale yet
Flat fee
Weekly
flat fee, slot reserved 7 days
9 openfrom $50
Flat fee
Monthly
flat fee, slot reserved 30 days
9 openfrom $170
Budget
What a budget buys at the minimum bid
Pricing model
—
clicks at most
A ceiling at the network minimum (CPC $0.001, CPM $0.10). The auction sets the real price, so plan for fewer.
Launch a campaign04Targeting available
Targeting available
Layer any of these on a campaign: country, device, operating system, browser, language, page categories, contextual keywords, dayparting, site whitelist and blacklist, frequency capping, and retargeting audiences. Every bid competes in an eCPM-normalized first-price auction, so sharper targeting beats a bigger bid.
CountryDeviceOperating systemBrowserLanguagePage categoriesContextual keywordsDaypartingSite whitelist & blacklistFrequency cappingRetargeting audiences
05Questions
Questions
Want the deep dive? Read the full guide:
Ad Formats Explained: 8 Types That Convert
Learn moreWhat is a text ad?
A headline plus a short line of copy, with no image. It is the lightest ad format available — nothing to design and nothing heavy to load — which makes it the cheapest way to test whether a message resonates before investing in creative production.
How are text ads priced?
Text ads run on CPC, from $0.001 with your own bid and daily cap. Because bids compete on effective CPM, a text ad with a strong click-through rate can win placements against richer formats.
When should I use text over native?
Use text when you want to test a message cheaply, when the placement cannot carry an image, or when your audience is on slow connections. Use native when the offer needs room to build credibility.
What targeting suits text ads?
Contextual keywords, above all. Text has no visual hook, so it leans entirely on being the right words on the right page — matching page topic is what makes it work.
Ready to run text ads?
Fund a budget in 24 cryptocurrencies via Payora (50 currency/network payment methods) and launch in minutes — or add a zone and start earning a 70% share.
