Specs
- Delivery
- Real browser push (service worker)
- Setup
- One-line worker on your domain + zone snippet
- Creative
- Title + message + icon + landing URL
- Pricing
- CPM from $0.10 · CPC from $0.001
CPM · CPC
Web Push Advertising
Real browser push to subscribers you collect — re-engage after they leave.
01What it is
Web Push Ads
A genuine browser notification sent to people who subscribed on a publisher's site. It reaches them after they have left, which makes it the strongest re-engagement channel a publisher owns — and a premium, permission-based placement for a buyer.
Pricing models
CPMpay per 1,000 impressions
CPCpay per click
Units in the ad server
What this format serves today, straight from the format table.
| Code | Size | |
|---|---|---|
webpush_notification | No fixed size |
02How to buy it · How to place it
Web Push Ads
CPM · CPC
For advertisers
- Permission-based — subscribers explicitly opted in
- Reaches users after they leave the site
- Target by subscriber geo, device, OS and browser
- Survives the cookieless shift — it is consent by design
How to buy it
Create an account and top up
Fund the balance in 24 cryptocurrencies via Payora (50 currency/network payment methods) — no card, no bank.
Set up the campaign
Choose this format, add the creative, set your bid, daily cap and targeting.
Or book an exact slot
In the catalog, pick a placement and one of the programs its publisher sells.
70% · TON · USDT
For publishers
- Turns one visit into an asset that earns for months
- Revenue compounds with list age, not just today's traffic
- 70% revenue share on sends and clicks
- Dead subscriptions pruned automatically
How to place it
Add your site
Register as a publisher and add the domain for moderation.
Create a zone of this format
Choose the programs the zone sells and set your prices.
Paste the code
Put a one-line worker at your domain root and the push snippet before </body>.
Paste it and the code below fills itself in. Nothing leaves your browser.
adgora-sw.js at the domain root
importScripts('https://ad.adgora.net/push/sw.js');Before </body>
<script>window.ADGORA_PUSH_ZONE='ZONE_KEY';</script>
<script async src="https://ad.adgora.net/push/tag.js"></script>ZONE_KEY is a placeholder: the dashboard shows the code with your real key once the zone is created.
03Buying programs
How a placement is sold
A publisher chooses which of these programs a zone of this format sells and sets the price; an advertiser buys through one of them. The figures are live placements of this format.
1
open placement · on 1 sites
Browse them in the catalogPer unit
CPM
per 1,000 impressions
1 openfrom $0.5
Per unit
Per view
per impression, repeats included (non-unique)
1 openfrom $0.5
Per unit
Per unique
per unique visitor per day
1 openfrom $0.5
Per unit
CPC
per click
1 openfrom $0.5
Per unit
Verified-human CPM
per 1,000 impressions, verified-human premium tier
1 openfrom $0.5
Flat fee
Weekly
flat fee, slot reserved 7 days
1 openfrom $0.5
Flat fee
Monthly
flat fee, slot reserved 30 days
1 openfrom $0.5
Budget
What a budget buys at the minimum bid
Pricing model
—
impressions at most
A ceiling at the network minimum (CPC $0.001, CPM $0.10). The auction sets the real price, so plan for fewer.
Launch a campaign04Targeting available
Targeting available
Layer any of these on a campaign: country, device, operating system, browser, language, page categories, contextual keywords, dayparting, site whitelist and blacklist, frequency capping, and retargeting audiences. Every bid competes in an eCPM-normalized first-price auction, so sharper targeting beats a bigger bid.
CountryDeviceOperating systemBrowserLanguagePage categoriesContextual keywordsDaypartingSite whitelist & blacklistFrequency cappingRetargeting audiences
05Questions
Questions
Want the deep dive? Read the full guide:
Web Push for Publishers: Build a List That Earns After the Visit
Learn moreWhat is web push advertising?
Web push delivers a real browser notification to users who granted permission on a publisher's site. Unlike an in-page ad it reaches them after they leave, which is why it is both a premium placement for advertisers and a compounding asset for publishers.
How do publishers add web push?
Two pieces: a service worker file at your own domain root — one line importing Adgora's worker — and a snippet declaring your push zone. Browsers require the worker on your origin, which is why it must live on your domain.
Is web push the same as classic push?
No. Classic push buys traffic across an aggregated subscriber base for scale. Web push is a true browser subscription collected on a specific site, giving higher intent and real re-engagement. Adgora supports both.
Does web push work with cookie restrictions?
Yes — that is one of its strengths. A push subscription is an explicit, browser-level, revocable permission rather than a third-party identifier, so it survives cookie deprecation intact.
Ready to run web push ads?
Fund a budget in 24 cryptocurrencies via Payora (50 currency/network payment methods) and launch in minutes — or add a zone and start earning a 70% share.
