Specs
- Creative
- Title + message + icon + landing URL
- Audience
- Opt-in subscribers
- Pricing
- CPC from $0.001 · CPA — you set the payout
- Best for
- Impulse offers, urgency, volume testing
CPC · CPA
Push Notification Advertising
Opt-in notifications with title, message and icon — high-intent, permission-based.
01What it is
Push Notification Ads
Short clickable messages delivered the way a real notification is. Users opted in, so you reach an audience that already agreed to be reachable — high attention, cheap inventory, fast creative testing.
Pricing models
CPCpay per click
CPApay per action — you set the payout
Units in the ad server
What this format serves today, straight from the format table.
| Code | Size | |
|---|---|---|
push | No fixed size |
02How to buy it · How to place it
Push Notification Ads
CPC · CPA
For advertisers
- Opt-in audience — no banner blindness to fight
- Cheap enough to test dozens of angles on a small budget
- Native urgency suits time-bound offers
- Target geo, device, OS, browser and dayparting
How to buy it
Create an account and top up
Fund the balance in 24 cryptocurrencies via Payora (50 currency/network payment methods) — no card, no bank.
Set up the campaign
Choose this format, add the creative, set your bid, daily cap and targeting.
Or book an exact slot
In the catalog, pick a placement and one of the programs its publisher sells.
70% · TON · USDT
For publishers
- Earn on a subscriber list that keeps paying after the visit
- 70% revenue share on sends and clicks
- Frequency capping protects your list from burnout
- Dead subscriptions pruned automatically
How to place it
Add your site
Register as a publisher and add the domain for moderation.
Create a zone of this format
Choose the programs the zone sells and set your prices.
Paste the code
Put the tag where the ad should appear. Earnings are withdrawn from $10 in TON or USDT.
Paste it and the code below fills itself in. Nothing leaves your browser.
Zone tag
<ins class="adgora" data-zone="ZONE_KEY"></ins>
<script async src="https://ad.adgora.net/tag.js"></script>ZONE_KEY is a placeholder: the dashboard shows the code with your real key once the zone is created.
03Buying programs
How a placement is sold
A publisher chooses which of these programs a zone of this format sells and sets the price; an advertiser buys through one of them. The figures are live placements of this format.
1
open placement · on 1 sites
Browse them in the catalogPer unit
CPM
per 1,000 impressions
not on sale yet
Per unit
Per view
per impression, repeats included (non-unique)
not on sale yet
Per unit
Per unique
per unique visitor per day
not on sale yet
Per unit
CPC
per click
not on sale yet
Per unit
Verified-human CPM
per 1,000 impressions, verified-human premium tier
not on sale yet
Flat fee
Weekly
flat fee, slot reserved 7 days
not on sale yet
Flat fee
Monthly
flat fee, slot reserved 30 days
not on sale yet
Budget
What a budget buys at the minimum bid
Pricing model
—
clicks at most
A ceiling at the network minimum (CPC $0.001, CPM $0.10). The auction sets the real price, so plan for fewer.
CPA has no minimum: you set the payout per action yourself.
Launch a campaign04Targeting available
Targeting available
Layer any of these on a campaign: country, device, operating system, browser, language, page categories, contextual keywords, dayparting, site whitelist and blacklist, frequency capping, and retargeting audiences. Every bid competes in an eCPM-normalized first-price auction, so sharper targeting beats a bigger bid.
CountryDeviceOperating systemBrowserLanguagePage categoriesContextual keywordsDaypartingSite whitelist & blacklistFrequency cappingRetargeting audiences
05Questions
Questions
Want the deep dive? Read the full guide:
Push Notification Ads: The Complete Guide for Advertisers
Learn moreHow do push notification ads work?
Users opt in to notifications on a publisher's site. Advertisers then pay to send them a short message — title, text and icon — that arrives like any other notification. Because the audience granted permission, push earns strong click-through rates at a low cost per click.
How much does push traffic cost?
Push is one of the cheapest formats available. You set your own bid on CPC or CPA and your own daily cap, funded in 24 cryptocurrencies via Payora (50 currency/network payment methods). Most advertisers start small, find a winning title-and-icon pair, then scale it.
Which offers work best on push?
Anything that converts on impulse: sweepstakes, finance and crypto, dating, mobile utilities, e-commerce flash sales and app installs. Push rewards urgency and curiosity, and punishes anything that needs a long explanation.
Is push the same as web push?
They are related but distinct. Classic push reaches an aggregated subscriber base for scale; web push is a real browser notification sent to people who subscribed on a specific site. Adgora runs both.
Ready to run push notification ads?
Fund a budget in 24 cryptocurrencies via Payora (50 currency/network payment methods) and launch in minutes — or add a zone and start earning a 70% share.
