Specs
- Sizes
- 640×360 outstream · 320×180 video banner
- Standard
- VAST 2.0
- Creative
- Direct MP4 URL (H.264, ~30s, ~10 MB)
- Pricing
- CPM from $0.10 · CPC from $0.001
CPM · CPC
Video Advertising (VAST)
Outstream MP4 over standard VAST — the richest format per view.
01What it is
Video Ads (VAST)
Video that plays inside ordinary content rather than before a clip. Publishers need no video library at all, which is why outstream supply is deep and pricing is friendlier than in-stream.
Pricing models
CPMpay per 1,000 impressions
CPCpay per click
Units in the ad server
What this format serves today, straight from the format table.
| Code | Size | |
|---|---|---|
video_outstream_640 | 640×360 | |
video_banner_320 | 320×180 |
02How to buy it · How to place it
Video Ads (VAST)
CPM · CPC
For advertisers
- Standard VAST 2.0 — one creative runs across many players
- Outstream means deep supply and friendlier pricing than in-stream
- Motion and story in a format built for scrolling readers
- Full geo, device and contextual targeting
How to buy it
Create an account and top up
Fund the balance in 24 cryptocurrencies via Payora (50 currency/network payment methods) — no card, no bank.
Set up the campaign
Choose this format, add the creative, set your bid, daily cap and targeting.
Or book an exact slot
In the catalog, pick a placement and one of the programs its publisher sells.
70% · TON · USDT
For publishers
- Sell video inventory without hosting any video
- Plays inside ordinary articles as readers scroll
- 70% revenue share
- Strong eCPM compared with display
How to place it
Add your site
Register as a publisher and add the domain for moderation.
Create a zone of this format
Choose the programs the zone sells and set your prices.
Paste the code
Put the tag where the ad should appear. Earnings are withdrawn from $10 in TON or USDT.
Paste it and the code below fills itself in. Nothing leaves your browser.
Zone tag
<ins class="adgora" data-zone="ZONE_KEY"></ins>
<script async src="https://ad.adgora.net/tag.js"></script>VAST tag for your own player
https://ad.adgora.net/vast?z=ZONE_KEYZONE_KEY is a placeholder: the dashboard shows the code with your real key once the zone is created.
03Buying programs
How a placement is sold
A publisher chooses which of these programs a zone of this format sells and sets the price; an advertiser buys through one of them. The figures are live placements of this format.
4
open placements · on 3 sites
Browse them in the catalogPer unit
CPM
per 1,000 impressions
1 openfrom $3
Per unit
Per view
per impression, repeats included (non-unique)
not on sale yet
Per unit
Per unique
per unique visitor per day
not on sale yet
Per unit
CPC
per click
not on sale yet
Per unit
Verified-human CPM
per 1,000 impressions, verified-human premium tier
not on sale yet
Flat fee
Weekly
flat fee, slot reserved 7 days
not on sale yet
Flat fee
Monthly
flat fee, slot reserved 30 days
not on sale yet
Budget
What a budget buys at the minimum bid
Pricing model
—
impressions at most
A ceiling at the network minimum (CPC $0.001, CPM $0.10). The auction sets the real price, so plan for fewer.
Launch a campaign04Targeting available
Targeting available
Layer any of these on a campaign: country, device, operating system, browser, language, page categories, contextual keywords, dayparting, site whitelist and blacklist, frequency capping, and retargeting audiences. Every bid competes in an eCPM-normalized first-price auction, so sharper targeting beats a bigger bid.
CountryDeviceOperating systemBrowserLanguagePage categoriesContextual keywordsDaypartingSite whitelist & blacklistFrequency cappingRetargeting audiences
05Questions
Questions
Want the deep dive? Read the full guide:
Video Ads and VAST: How to Run Outstream Video That Converts
Learn moreWhat is VAST?
VAST (Video Ad Serving Template) is the industry standard that lets an ad server and a video player speak the same language — where the file lives, how long it runs, what to do on a click, which events to track. Adgora serves video over standard VAST 2.0, so publisher players pick it up without custom work.
What is outstream video?
Outstream video plays inside regular content — a player that appears between paragraphs of an article — rather than before a video clip. It lets any publisher sell video inventory without hosting video, which is why supply is deep and prices are lower than in-stream.
What are the video creative specs?
A direct MP4 URL served over HTTPS. Recommended: H.264, up to about 30 seconds and 10 MB. Keep it lean — a heavy file buffers, and a buffer is a skip. Sizes are 640×360 outstream and 320×180 video banner.
Do video ads work without sound?
They must. Most outstream video autoplays muted, so any ad relying on a voiceover is a silent film for most of its audience. Put the message on screen and treat sound as a bonus.
Ready to run video ads (vast)?
Fund a budget in 24 cryptocurrencies via Payora (50 currency/network payment methods) and launch in minutes — or add a zone and start earning a 70% share.
