Specs
- Creative
- None — your landing page is the ad
- Delivery
- Full page, new background tab
- Pricing
- CPM from $0.10 · CPA — you set the payout
- Best for
- Impulse offers, high-volume testing
CPM · CPA
Popunder Advertising
A full page opens behind the window — volume traffic at the lowest cost.
01What it is
Popunder Ads
Your landing page opens in a tab behind the user's window. No creative, no click to buy — you purchase a full-page visit directly. The cheapest volume on the internet, and the coldest audience.
Pricing models
CPMpay per 1,000 impressions
CPApay per action — you set the payout
Units in the ad server
What this format serves today, straight from the format table.
| Code | Size | |
|---|---|---|
popunder | No fixed size |
02How to buy it · How to place it
Popunder Ads
CPM · CPA
For advertisers
- Lowest cost per visit of any format
- No creative to produce — the landing page does everything
- Enormous available volume for scale tests
- Frequency capping and blacklists keep waste down
How to buy it
Create an account and top up
Fund the balance in 24 cryptocurrencies via Payora (50 currency/network payment methods) — no card, no bank.
Set up the campaign
Choose this format, add the creative, set your bid, daily cap and targeting.
Or book an exact slot
In the catalog, pick a placement and one of the programs its publisher sells.
70% · TON · USDT
For publishers
- High-volume monetization without touching your layout
- 70% revenue share
- Set a floor eCPM per zone
- Withdraw from $10 in TON or USDT
How to place it
Add your site
Register as a publisher and add the domain for moderation.
Create a zone of this format
Choose the programs the zone sells and set your prices.
Paste the code
Put the tag where the ad should appear. Earnings are withdrawn from $10 in TON or USDT.
Paste it and the code below fills itself in. Nothing leaves your browser.
Zone tag
<ins class="adgora" data-zone="ZONE_KEY"></ins>
<script async src="https://ad.adgora.net/tag.js"></script>ZONE_KEY is a placeholder: the dashboard shows the code with your real key once the zone is created.
03Buying programs
How a placement is sold
A publisher chooses which of these programs a zone of this format sells and sets the price; an advertiser buys through one of them. The figures are live placements of this format.
3
open placements · on 3 sites
Browse them in the catalogPer unit
CPM
per 1,000 impressions
not on sale yet
Per unit
Per view
per impression, repeats included (non-unique)
not on sale yet
Per unit
Per unique
per unique visitor per day
not on sale yet
Per unit
CPC
per click
not on sale yet
Per unit
Verified-human CPM
per 1,000 impressions, verified-human premium tier
not on sale yet
Flat fee
Weekly
flat fee, slot reserved 7 days
not on sale yet
Flat fee
Monthly
flat fee, slot reserved 30 days
not on sale yet
Budget
What a budget buys at the minimum bid
Pricing model
—
impressions at most
A ceiling at the network minimum (CPC $0.001, CPM $0.10). The auction sets the real price, so plan for fewer.
CPA has no minimum: you set the payout per action yourself.
Launch a campaign04Targeting available
Targeting available
Layer any of these on a campaign: country, device, operating system, browser, language, page categories, contextual keywords, dayparting, site whitelist and blacklist, frequency capping, and retargeting audiences. Every bid competes in an eCPM-normalized first-price auction, so sharper targeting beats a bigger bid.
CountryDeviceOperating systemBrowserLanguagePage categoriesContextual keywordsDaypartingSite whitelist & blacklistFrequency cappingRetargeting audiences
05Questions
Questions
Want the deep dive? Read the full guide:
Popunder Ads: Cheap Volume Traffic Without the Guesswork
Learn moreWhat is a popunder ad?
A popunder opens your landing page in a new browser tab behind the window the user is on. They keep reading the publisher's site, and your page is waiting when they close or switch tabs. You are buying a full-page visit rather than a slot.
Why is popunder traffic so cheap?
Supply is enormous and intent is near zero — the visitor never asked to see your page. That pushes bids down to where a small conversion rate can still profit, which is why pops reward tight targeting and ruthless measurement.
What offers work on popunder?
Offers that convert on impulse with no prior trust: sweepstakes, utilities, VPN, gaming, streaming, dating and short lead forms. Anything needing consideration or credibility usually fails on pop traffic.
How do I avoid wasting budget on pops?
Cap frequency so you are not re-buying the same user, target only geos and devices your offer pays out on, blacklist placements that never convert, and judge every source by cost per action rather than cost per view.
Ready to run popunder ads?
Fund a budget in 24 cryptocurrencies via Payora (50 currency/network payment methods) and launch in minutes — or add a zone and start earning a 70% share.
